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PROJECT ALPHA - SUMMER SALE - UPTO 60% OFF - USE CODE SAVE60
PROJECT ALPHA - SUMMER SALE - UPTO 60% OFF - USE CODE SAVE60

Project Alpha

alpha (al-fuh)

'having the highest rank in a dominance hierarchy.'

Welcome to Project Alpha: The White Shark's flagship streetwear and activewear collection. 

Boasting a host of menswear and womenswear, we have all of your needs covered with garments unrivalled in their quality, comfort and durability. 

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    Men's Crewneck Sweatshirt - Sky Blue

    An organic cotton blend with a brushed softened lining means that the comfort levels are through the roof with this one. Trust us. We've chosen to ...

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    Men's Crewneck Sweatshirt - Orange

    An organic cotton blend with a brushed softened lining means that the comfort levels are through the roof with this one. Trust us. We've chosen to ...

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    £45.00
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    Current price £45.00
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    Current price £45.00

    Men's Crewneck Sweatshirt - Navy

    An organic cotton blend with a brushed softened lining means that the comfort levels are through the roof with this one. Trust us. We've chosen to ...

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    £45.00
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    Current price £45.00
  • Original price £30.00 - Original price £30.00
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    Current price £30.00

    Women's mesh-pocket Leggings - Black

    These are another take on our best selling ladies leggings, for those of you who prefer a more subtle approach to top-tier activewear.  These leggi...

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    Men's 360 Tee - Pebble Grey

    These tees place the contrasted 360 degree Shark Beat print at the centre: a proper statement of intent.  Like all our tees, these are crafted out ...

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    Original price £27.00 - Original price £27.00
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    Current price £27.00
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    £37.00
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    Current price £37.00

    Men's Shark Beat Joggers - Black

    Our slim fit Shark Beat joggers are crafted from the finest cotton/polyester blend, with a focus on comfort instead of speed. We've knocked it out ...

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    £37.00
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    Current price £20.00

    Women's laser-cut Shark Beat Vest - Black

    At The White Shark, we want women to feel empowered, limitless and energised. This is why we designed the racer back vest with your unrestricted m...

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    Original price £20.00 - Original price £20.00
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    Current price £20.00
  • Original price £28.50 - Original price £28.50
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    Current price £28.50

    Women's panel-print Leggings - Black

    We've improved on our best selling ladies activewear with these leggings. They're just as comfy as our old ones, only even more practical. The wais...

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    Original price £28.50 - Original price £28.50
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    Men's 360 Tee - Powder Blue

    These tees place the contrasted 360 degree Shark Beat print at the centre: subtle and understated.  Like all our tees, these are crafted out of a h...

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    £37.00
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    Current price £37.00

    Men's Shark Beat Joggers - Grey

    Our slim fit Shark Beat joggers are crafted from the finest cotton/polyester blend, with a focus on comfort instead of speed. We've knocked it out ...

    View full details
    Original price £0.00 - Original price £0.00
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    £37.00
    £37.00 - £37.00
    Current price £37.00
  • Original price £24.00 - Original price £24.00
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    Men's Stacked Printed Tee - Stone Grey

    Our final variation on a TWS staple is the stacked printed tee. There's no patch and no flocking. Just three simple words.  We chose to craft these...

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    Current price £24.00
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    Current price £30.00

    Women's mesh-pocket Leggings - Mulberry

    These are another take on our best selling ladies leggings, for those of you who prefer a more subtle approach to top-tier activewear.  These leggi...

    View full details
    Original price £30.00 - Original price £30.00
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    £30.00
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    Current price £30.00
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    Current price £20.00

    Women's laser-cut Shark Beat Vest - Grey

    At The White Shark, we want women to feel empowered, limitless and energised. This is why we designed the racer back vest with your unrestricted mo...

    View full details
    Original price £20.00 - Original price £20.00
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    £20.00
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    Current price £20.00
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    Women's laser-cut Shark Beat Vest - Marl Grey

    At The White Shark, we want women to feel empowered, limitless and energised. This is why we designed the racer back vest with your unrestricted m...

    View full details
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    Unisex Pullover Hoodie - Storm Grey

    We've used the finest organic cotton blend to craft our signature soft-feel finish with this item. The kangaroo pocket and drawstring hood means th...

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    Sold out
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    Men's Grey Beat Box Tee - Navy

    The Shark Beat runs through all of the work we do at TWS and we wear it on our sleeve with these beat box patch tees.  Like all our tees, these are...

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    Current price £24.00
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    £35.00
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    Women's TWS Joggers - Black

    The ladies' TWS stacked joggers are designed to be worn all day, every day. We've a taken a modern approach to the classically looser look, craftin...

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    £35.00
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    Current price £35.00
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    Unisex Pullover Hoodie - Camel

    We've used the finest organic cotton blend to craft our signature soft-feel finish with this item. The kangaroo pocket and drawstring hood means th...

    View full details
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    £50.00
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    Current price £50.00
    Sold out
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    Men's TWS Tee - White

    There's no better way of showing whose team you're on than having The White Shark scrawled across your chest in flocked, furry writing.   Like all ...

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    Original price £25.00 - Original price £25.00
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    Current price £25.00
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    Current price £24.00

    Men's Stacked Printed Tee - White

    Our final variation on a TWS staple is the stacked printed tee. There's no patch and no flocking. Just three simple words.  Like all our tees, thes...

    View full details
    Original price £24.00 - Original price £24.00
    Original price
    £24.00
    £24.00 - £24.00
    Current price £24.00
  • Original price £0.00 - Original price £0.00
    Original price £0.00
    £35.00
    £35.00 - £35.00
    Current price £35.00

    Women's TWS Joggers - Grey

    The ladies' TWS stacked joggers are designed to be worn all day, every day. We've a taken a modern approach to the classically looser look, craftin...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £35.00
    £35.00 - £35.00
    Current price £35.00
  • Original price £0.00 - Original price £0.00
    Original price £0.00
    £50.00
    £50.00 - £50.00
    Current price £50.00

    Unisex Pullover Hoodie - Black

    We've used the finest organic cotton blend to craft our signature soft-feel finish with this item. The kangaroo pocket and drawstring hood means th...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £50.00
    £50.00 - £50.00
    Current price £50.00
  • Original price £2.00 - Original price £2.00
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    Face Mask - Shark Beat

    Face masks have become a part of our daily life, so we've pulled through again to cover all bases with these Shark Beat face masks.  Ours are breat...

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    Original price £2.00 - Original price £2.00
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    Current price £2.00
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    Current price £24.00

    Men's Black Beat Box Tee - White

    The Shark Beat runs through all of the work we do at TWS and we wear it on our sleeve with these beat box patch tees.  Like all our tees, these are...

    View full details
    Original price £24.00 - Original price £24.00
    Original price
    £24.00
    £24.00 - £24.00
    Current price £24.00
  • Original price £20.00 - Original price £20.00
    Original price
    £20.00
    £20.00 - £20.00
    Current price £20.00

    Women's laser-cut Shark Beat Vest - Purple

    At The White Shark, we want women to feel empowered, limitless and energised. This is why we designed the racer back vest with your unrestricted mo...

    View full details
    Original price £20.00 - Original price £20.00
    Original price
    £20.00
    £20.00 - £20.00
    Current price £20.00